Glenn Kelman, who once called the property business the "most screwed-up industry in America," set out nearly a decade ago to change the way homes are bought and sold.
The result was Redfin Corp., a Seattle-based online real-estate brokerage that uses digital tools to generate leads for buyers and is adding new ones that alert them to potential housing headaches, such as roof leaks or road noise. In another departure from industry norms, the Internet company has hired teams of sales agents who get a salary, rather than just commissions.
Redfin, founded in 2004, has been opening a handful of ...
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